Video Review: Post Malone, "Boy Bandz"

Opening scene. Projected on Post Malone are embers of the fireplace as he is made to be the light in a dark space. The singer-rapper-songwriter embodies his self proclaimed "White Iverson" baller persona to the fullest; sporting a heavy bezel of glistening gold chains, several rings & Los Angeles as his backdrop. Alternating between 3 different scenes in what i presume to be a luxury hotel overlooking the Cali sunset; Director John Rawlins does well to create a day-dream like state as we follow post clearly feeling himself. Rawlins rich videography compliments the skillfully minimal editing. Simple in-out tracking shots alternating between slow motion effects makes the video an easy watch. Upon first view of post's "Boy Bandz" Music video I was left with no lasting impressions, however my deep understanding of hip-hop stunt culture afforded me the luxury of interpreting bandz as riches. The intoxicating auto-tuned track is a melodic anthem to stunt to, but in relation to the visuals it is a hazy narrative with no real storyline. Coming in at almost 3 minutes the video is not memorable but it does more visually than 40% percent of rappers who are still doing videos in the club or beside an expensive car they don't own. In final, the "Boy Bandz" video is minimal, rich, and well assembled whether in the case of post showing off in the restroom mirror or silouhetted tastefully against the sunset.